⌕ SearchEditorial contact

SEARCH INSTITUTE

Research Methodology About

All research

A charcoal network repeats familiar bottle silhouettes while a white evidence beam carries an unfamiliar carton into a red recommendation output.

Data Report

Do AI Models Favor Brands They Already Know? Reading the Brand-Familiarity Experiments

Aug 21, 2026

SEARCH INSTITUTE

Independent research on how search and AI systems find, rank, retrieve, and recommend information. Sources are inspectable: consequential factual claims link to evidence a reader can check.

Editorial contactinfo@searchinstitute.co

Research

Research Methodology

Institute

About Mission & Standards Funding Contact

Topics

AI Recommendations Information Retrieval Search Systems Brand Visibility

People

For agents

AI & agent guide Full corpus Resource index Queryable profile

© 2026 Search Institute.

Terms of Use Privacy Policy