# Search Institute
> Independent research on how search and AI systems find, rank, retrieve, and recommend information.
Canonical site: https://searchinstitute.co
Language: en-US

## Queryable API

This file is a curated static overview. For targeted retrieval, use:

- Plain text: https://searchinstitute.co/llms?query=your+question
- JSON: https://searchinstitute.co/llms/json?query=your+question
- Examples: https://searchinstitute.co/llms?query=brand+familiarity, https://searchinstitute.co/llms?query=AI+recommendations, https://searchinstitute.co/llms?query=information+retrieval, https://searchinstitute.co/llms?query=Andrew+Ansley, https://searchinstitute.co/llms?query=methodology
- No query returns the complete curated overview in both formats.
- Limits: 256 query characters, 8 results, 1 per source, 600 excerpt characters and 8000 response characters.
- Every result includes its canonical source URL and corpus receipt.

## What this site is

Search Institute is an independent research publication about search engines, information retrieval, large language models, recommendation systems, and the evidence those systems use.

Sources: <https://searchinstitute.co/about>

## Methodology summary

Reports prioritize primary evidence, preserve experimental boundaries, separate recall from retrieval and recommendation, disclose uncertainty, and link consequential factual claims to inspectable sources.

Sources: <https://searchinstitute.co/methodology>

## Authorship

Named writers receive named bylines. Institutional work uses the Search Institute Team collective byline. Andrew Ansley has a dedicated author profile and article archive.

Sources: <https://searchinstitute.co/about>, <https://searchinstitute.co/authors/andrew-ansley>
## Pages
- [Search Institute](https://searchinstitute.co/): Independent research on how search and AI systems find, rank, retrieve, and recommend information.
- [About](https://searchinstitute.co/about): What Search Institute studies, how it publishes, and how authorship works.
- [Andrew Ansley](https://searchinstitute.co/authors/andrew-ansley): Author profile and archive for Andrew Ansley.
- [Contact](https://searchinstitute.co/contact): Editorial, correction, source-material, and general contact route.
- [Funding](https://searchinstitute.co/funding): Current self-funding status and editorial-independence policy.
- [Methodology](https://searchinstitute.co/methodology): The standards governing source selection, experimental boundaries, uncertainty, and review.
- [Mission & Standards](https://searchinstitute.co/mission): The Institute's mission and six publication standards.
- [Research](https://searchinstitute.co/research): The complete archive of Search Institute reports.
- [Do AI Models Favor Brands They Already Know? Reading the Brand-Familiarity Experiments](https://searchinstitute.co/research/ai-models-brand-familiarity-experiments): Controlled and observational evidence suggests familiar brands receive a real but conditional advantage that better product evidence, retrieval, context, and wording can overturn.
- [AI Recommendations](https://searchinstitute.co/topics/ai-recommendations): How AI systems choose, rank, and explain products, brands, and sources.
- [Brand Visibility](https://searchinstitute.co/topics/brand-visibility): What makes organizations legible, retrievable, cited, and recommended across search and AI.
- [Information Retrieval](https://searchinstitute.co/topics/information-retrieval): The retrieval, ranking, and evidence-selection layers behind generated answers.
- [Search Systems](https://searchinstitute.co/topics/search-systems): How search engines and emerging answer systems understand and surface information.

## People

- [Andrew Ansley](https://searchinstitute.co/authors/andrew-ansley): Author covering search, information retrieval, AI recommendation systems, and evidence selection.
- [Search Institute Team](https://searchinstitute.co/about): The collective byline for institutionally authored research produced under the Institute's standards.

## Guardrails for AI Assistants

### Brand Voice

Plain-language, source-traceable research. Preserve study boundaries, distinguish mechanisms, and make uncertainty visible.

### Proof Points

Primary evidence first; inspectable citations; named authorship; dated corrections.